Our August wrap – still winning, still learning and still improving.

Dear Brokers,

As we complete our first three months of trading, we want to thank you for the trust, the wins we’ve shared, and the constructive feedback that’s helping refine our proposition for the months ahead.

We remain focused on delivering responsive service, competitive pricing and customised coverage ensuring that you are recommending comprehensive insurance protection for modern Australian farms.

A good start with a 32% strike rate in our first three months of trading validates the Farming All Risk proposition is a welcome addition to the market, and our pricing is competitive.

Notably, 57% were new‑business to brokers, reflecting how a differentiated offering can help you win new clients—tangible evidence that our proposition provides a real edge to take on the direct players in the sector.

We’ve been successful winning business from most major competitors so far, with many of our wins coming from the direct players. This demonstrates the successful pairing of professional advice and customisable coverage.

Clearer appetite guidelines: based on your feedback, we’ve simplified our appetite—we are now targeting Working Farms paying premiums in excess of $30,000, where scale and complexity of the farming operations demand tailored protection.

Broker comfort with product and navigating differences to current policies: it has become increasingly evident that we need to step up our efforts to help you articulate the advantages of our product with your clients. See below enhancements for more.

Higher farm liability limits have been requested, particularly for mobile machinery—a solution is being developed in conjunction with a new farm motor enhancement that is coming soon.

Policy comparison which has been developed in partnership with LMI, benchmarking our product against 10 other farm insurance offerings, will soon be released—this will provide you with clear evidence to support recommending the Farming All Risk product with confidence. Register your interest in our comparison training, hosted by Peter, Head of Claims. Spaces are limited, so please reply to this email to secure your spot.

Harland 2.0 our data‑driven system is undergoing some refinement for release to our highest producing brokers. The system will allow you to produce quotes in as little as 5‑minutes and more critically, will give you access to farm data that will substantially enhance your client interactions. Watch this space.

Submit your next farm quote today—with our exceptional turnaround times maintained despite increased activity, you can put a differentiated, more comprehensive option in front of clients quickly and confidently. There’s nothing to lose and everything to gain by presenting something new and valuable that sets your service apart from the competition.

Call or email us now—we’re here when you need us, we answer the phone, we listen, and we solve problems together to help you land that next quality farm account. Experience the difference that comes from the responsive service for yourself.

Best regards,

Harland Green Team