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Our February wrap – Here’s Why We Are Your Go-To For Farm Insurance!
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Dear Brokers,
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It’s been a busy start to the year, and from the conversations we’re having, we know you’re feeling it too. Activity is up, clients are asking sharper questions, and expectations continue to shift.
February has shaped up as our strongest month to date, reflecting the steady momentum we carried through the end of last year and into 2026.
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The Highlights
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While new business continues to be a highlight, we’re also seeing more brokers lean on the breadth of our cover to help retain existing clients, particularly in competitive renewal conversations.
We closed out 2025 in a strong position, with year-end submissions finishing 68% higher than prior levels. That momentum flowed into January, and February stepped up again:
Our largest month on record, 84% above our 2025 monthly average
Strike rate holding steady at 32%, reflecting disciplined underwriting
51% of bound policies were new placements.
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We’re continuing to refine our Farming All Risk offering based on your feedback, with the goal of keeping it among the most comprehensive products in the market.
Your insights genuinely shape what we do — what are you seeing or wishing you had more support around? Let us know at enquiries@harlandgreen.com.
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Some Observations and Insights
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Through daily conversations with specialist brokers, and interacting with farmers, a few clear themes are emerging.
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Customer behaviour
Increased interest in higher deductibles to manage premiums.
Clients requesting multiple deductible options to better weigh cost versus risk.
Changing conversations
Under-reporting of asset values remains common
We’re supporting brokers with valuation tools to help make these discussions easier and improve risk outcomes.
If you’d like access to those tools, let us know.
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Thanks again for your continued support. If any of this aligns with what you’re seeing, we’d welcome the chance to compare notes.
Call us on 02 9542 2651 or email enquiries@harlandgreen.com.
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Best regards,
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Harland Green Team
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© 2025 Harland Green. All rights reserved.
Harland Green is an Underwriting Agency based in Suite 303, 25 Lime Street, Sydney, 2000.
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