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Strong Growth, Sharper Insights
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March delivered our strongest month yet at Harland Green, with a significant lift in activity and continued momentum from brokers across the country.
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But beyond the numbers, we’re also seeing clear patterns emerge, both in how brokers are engaging with us, and in how farmers are navigating insurance decisions.
Here’s what stood out.
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The Highlights
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- Quote submissions were up 22% on February, making it our largest month to date
- Our win rate softened slightly to 29%, reflecting more competitive market conditions
- 75% of our wins came from new brokers, reinforcing growing awareness and trust in our offering
- 100% of wins from existing brokers were renewals, highlighting increased confidence in positioning Harland Green to current clients
- 100% of new customers selected higher deductibles, demonstrating our ability to deliver meaningful premium savings when clients take on more risk
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Taken together, these results point to a maturing market presence, with brokers becoming more comfortable integrating Harland Green into their broader portfolio discussions.
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If you’re seeing similar trends, or something different, we’d be keen to hear from you. Reach out at
enquiries@harlandgreen.com.
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Some Observations and Insights
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With 10 months of trading behind us, we’ve been able to draw some clearer insights from the data, and from our conversations with brokers and farmers on the ground.
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Under-insurance remains a critical issue
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Using our custom-built system that identifies and values all assets across a farm, we’ve observed that under-insurance continues to be a significant, and often overlooked, challenge.
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In many cases, it’s not simply about under-reporting asset values. Instead, it comes down to a more nuanced decision: which assets farmers choose to insure based on perceived risk.
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While this reflects a level of confidence in risk management, it also exposes businesses, and often multi-generational wealth, to unnecessary vulnerability.
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We’ll be exploring this topic further in the months ahead, including how smarter product structures and more tailored premium options can help bridge this gap.
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If there’s something you’re seeing in the market, or something you’d like us to help solve, we’d welcome your input.
Call us on 02 9542 2651 or email
enquiries@harlandgreen.com.
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© 2025 Harland Green. All rights reserved.
Harland Green is an Underwriting Agency based in Suite 303, 25 Lime Street, Sydney, 2000.
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